Reseller, did you know that some words and hashtags used on Instagram can reduce the reach of your brand's posts? Yes, the social network has very specific rules that we need to follow to ensure that publications are seen by many followers.
If you use Instagram as a virtual showcase and means of sales, it is essential to understand what can and cannot be posted. So, today we're going to help you understand what reach is, the difference between reach and impressions, and everything about banned words and hashtags on the social network.
- What is reach on Instagram and how to increase it
- The difference in reach and impression
- Banned words and hashtags on Instagram
What is reach on Instagram
Reach on Instagram is basically how many people have seen your posts. Think of it as how many people viewed what you shared, even if they didn't interact with it directly. It's like the number of people who passed in front of your store window.
Now why is this so important? Well, it's like it's the gateway to all other interactions. The more people see what you post, the more likely they are to like, comment, share or even follow you. It's like the basis for building a community around your profile.
For you, reseller, who uses Instagram to promote your business, a greater reach means that more people are getting to know your jewelry, which can lead to more growth opportunities, whether in followers, customers or partnerships.
Here's a step-by-step guide on how to view your account's reach:
- Make sure you have an Instagram business account. If you don't already have one, you can switch to one easily in your account settings.
- From your profile home page, tap your profile photo, located in the bottom right corner of the screen.
- In the top right corner of the screen, you will see an icon with three horizontal lines. Tap this icon to open the options menu.
- In the menu, scroll down until you find the “For professionals” section and select “Insights”.
- You will be directed to the Insights section where you will find a
variety of metrics and statistics about your profile performance.
The difference in reach and impression
Before we continue talking about reach and norms for using certain words or hashtags, we need to understand a little about their difference with impression, as many people confuse them because they are two metrics used to measure the visibility of their posts on Instagram.
Reach refers to the total number of unique accounts that saw your post. In other words, it is the number of different people who were reached by your content. For example, if you have 100 followers and 50 people saw a certain post, then the reach of that post is 50 people.
Impression is the total number of times your post was displayed, including repeated views by the same user. For example, if a user saw the same post twice, that counts as two impressions. Therefore, impression can be greater than reach as it includes all views, even if some are repeated by the same user.
Now that you understand these terms, below we will explore a crucial topic for optimizing your presence on Instagram: banned words and hashtags. Understanding these restrictions is essential to prevent your reach from being limited by the social network and to keep your content visible to as many followers as possible.
Banned words and hashtags on Instagram
Instagram implements strict guidelines to ensure that all content promoted on the platform is safe and appropriate for the diversity of its users. To prevent abuse, such as spam and inappropriate content, the social network adopts a policy of banning or filtering certain words and hashtags associated with unwanted behavior, even when used with good intentions.
For example, during periods of high commercial activity, such as holidays and seasonal promotions, Instagram may restrict hashtags such as #feliznatal and #carnaval to avoid overcrowding of promotional posts that can overwhelm users. Another example includes the hashtag #sorteio, which has been banned on previous occasions due to its use in fraudulent schemes.
The popular expression “sextou” also, although harmless in Portuguese, can be interpreted differently in English, where the first three letters can refer to sexual content. This difference in cultural interpretation causes the hashtag to be restricted on the platform.
The tip is to always stay on top of the social network's annual guidelines, staying informed helps you a lot to avoid using prohibited hashtags. Before posting, also search for the hashtag on Instagram. If it doesn't appear in search results, it may be an indication that it is restricted or banned.
Additionally, there are online tools dedicated to reporting on the status of hashtags, helping you identify which ones are available or banned. These tools are valuable resources for planning your digital marketing strategies and ensuring compliance with platform regulations. Here is a list of these features:
- https://www.hashtagsforlikes.co/pt
- https://all-hashtag.com/hashtag-generator.php#google_vignette
- https://www.tagsfinder.com/pt-br/
Now that you know the common pitfalls related to hashtags and banned words on Instagram, it's time to put this knowledge into practice. As a reseller, staying informed about the platform's guidelines is essential to ensure that your posts reach as many people as possible without breaking the rules. Use the tips provided to diversify your hashtags, check their visibility before using them, and stay up to date with the latest changes to Instagram policies.
Remember, success on social media comes from authentic engagement and respect for community norms. With these precautions, you can increase the reach of your publications and boost your business on Instagram.
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