Did you know that Instagram is a powerhouse in Brazil, being the second most used social network, with an impressive base of 132.6 million active users in our country? It is a platform in constant evolution and being up to date with the latest news is essential for entrepreneurs like you, who seek to stand out and engage their audience with quality content.
Therefore, we are here to keep you updated on the latest news announced by Instagram. Some are already available in Brazil, while others are still in the testing phase. But one thing is certain: understanding these new features is crucial to continue creating good content and connecting in an innovative way with your followers.
So, let's explore what's new on Instagram for 2024 and find out how to make the most of them to strengthen your online presence and boost your sales.
- New photo filters
- New story tool: ‘Your Turn’
- Sending “gifts”
- Tag someone even if the story has already been posted
- Dual camera
- Reel editing tools
- Ready-made editing templates for reels
- Read confirmation in DMs
- Delete images from carousels already published
- AI-generated content
- View post preview in feed
New photo filters
After a period without updates, Instagram now presents a collection of 20 new filters to enhance your photos and make your publications even more captivating.
Resellers, this is an excellent opportunity to highlight your products in a visually engaging way. Explore new filters to enhance the colors and details of your pieces, giving your followers an even more attractive and inspiring experience.
New story tool: ‘Your Turn’
Among the various tools available to personalize your stories, Instagram now presents the ‘Sua Vez’ sticker, allowing you to create your own trends. Just access the stickers, select ‘Your Turn’ and customize it as desired (as shown in the image above). This way, anyone can use the sticker you created in their story.
This functionality is excellent for promoting engagement with your target audience. Take the opportunity to create relevant content for your followers and encourage them to use your sticker. A great way to strengthen your online community. Incredible, isn't it?
Sending “gifts”
As is already the case with TikTok live broadcasts, Instagram is now introducing ‘gifts’ on its platform. This new functionality will allow your followers to send virtual gifts, which have a cash value, during your content. Therefore, this is an opportunity to monetize your Reels.
According to the Instagram Blog, followers and viewers will be able to send virtual gifts to content creators as a way to show appreciation for their work.
Tag someone even if the story has already been posted
Now, if you published a story and forgot to mention a profile, you no longer need to delete it to repost it with the tag. Instagram introduced a new feature that allows you to add mentions to profiles in already published stories, making it easier to correct any mistakes.
Just go to your already published story, click on the three dots on the right side and select ‘Add mentions’.
Dual camera
Now, just like the BeReal social network, where it is possible to take photos using both the front and rear cameras, Instagram has also made this functionality available for use in its stories and reels.
To take advantage, simply access the story or reels option, click on the down arrow to access more options, select ‘Double’ and capture your photo using both cameras simultaneously!
Reel editing tools
Goodbye to the need to switch between multiple platforms! Now, you can record and edit your reels directly on Instagram. Simply access the ‘reels’ option, select ‘edit reels’ and explore the various tools available for editing. You can adjust speed, frames, add music, apply filters, effects and much more!
This is the perfect opportunity for you, the reseller, to take advantage of these tools and create even more engaging videos. After all, this type of content is known for generating high engagement and views on the platform!
Ready-made editing templates for reels
In addition to new multi-functional editing tools, Instagram is introducing ready-made reel editing templates, allowing you to save time thinking about how to edit your videos.
Although this functionality is still in the testing phase, if you like a reel and find the ‘Use template’ option above the profile name, simply click to access the ready-to-use edition.
Read confirmation in DMs
Instagram is introducing a new feature that will let users know when their messages have been read. You can enable or disable read receipt.
Although this tool is still in the testing phase, it is important to pay attention to its launch to ensure that your customers do not go unanswered in DMs, as they will now be aware of when their messages are viewed.
Delete images from carousels already published
Another feature is coming to make your life easier! You will now be able to select and delete photos from an already published carousel.
AI-generated content
While Instagram is working to develop an AI-generated content detection tool to reduce the reach of identified posts, it is also incorporating this technology in a positive way on its platform, through a tool that will allow you to create backgrounds for your photos using artificial intelligence.
Therefore, the first tip is to be careful and not invest excessively in content with images produced by AI until there is the option to declare their use in posts. On the other hand, it will be interesting to take advantage of the future background creation tool to further enhance the photos of your pieces.
According to the information on how the tool works, if you want a nature filter, for example, you can simply describe the type of background you want and the artificial intelligence will take care of creating the corresponding image.
View post preview in feed
When publishing a photo or carousel in your feed, you can now see a preview of what it will look like on your profile.
This feature is extremely useful for those who want to maintain an organized feed, following a pattern of themes or colors.
To use this function, you just need to select the desired image for publication, click next and then ‘See preview’.
Did you like these news? How about trying new creations with the tools that are already available
And don't forget to take note of the ones that are yet to be released. These new features will arrive to add even more to your creation of new content!
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