Maintaining a constant presence on social media can be challenging, especially when you're busy with sales and customer service. But did you know that there is a tool that can make your life a lot easier? Meta Business Suite is the ideal solution for you to plan, create and schedule your posts on Instagram and Facebook in an efficient and organized way.
In this content, we will show you what this tool is, how it can help you and how to use it. Keep reading to find out more.
- What is Meta Business Suite
- How Meta Business Suite can help you
- Step by step on how to schedule your publications using Meta
What is Meta Business Suite
Meta Business Suite is a platform developed by Meta (parent company of Facebook, Instagram and WhatsApp…) to help companies and entrepreneurs manage their marketing activities in one place. With it, you can control your Instagram and Facebook accounts, plan and schedule posts, track the performance of your campaigns and much more.
How Meta Business Suite can help you
- With the option to schedule publications, you can organize your posts in advance, ensuring that your audience always sees new things, even when you are busy with other tasks;
- By creating and scheduling your posts, you optimize your time and can focus on other areas of your business, such as customer service and inventory management;
- The tool also offers insights and analysis into the performance of your posts, allowing you to adjust your strategies for better results.
Now, let's go step by step on how to schedule your publications using Meta Business Suite.
Step by step on how to schedule your publications using Meta
First of all, you need to understand how you access your Meta, therefore:
- Log in to your Facebook account associated with your company's business profile;
- In the left side menu of Facebook, look for your company's profile photo, click on it and then click on “Meta Business Suite”. You will be redirected to the platform where you can manage your Instagram and Facebook accounts.
After accessing it, follow the next steps and see how easy it is to keep your social networks up to date!
- Inside Meta Business Suite, you will see several options in the side menu. Click Contents or Organizer. You can also start with Home;
- Click the button Create Publication;
- Select where you want to schedule your post: Facebook Feed, Instagram Feed or both. This allows you to manage your posts together;
- If this is your first time scheduling a post, you may need to link your Instagram account to Meta Business Suite. Follow the on-screen instructions to do this;
- Now, enter all the details of your publication:
- Text: Write the caption for your post.
- Content: Add the desired photos or videos to be published.
- Link and Location: Optionally, you can add a link or/and mark a location.
- If you don't want to publish immediately, click To schedule. Choose the date and time you want your publication to be posted;
- Choose your Privacy Settings: You can decide whether the publication will be Public or Restricted;
- On the right of the screen, you can see a preview how your post will appear on both Facebook and Instagram. You can also see how it looks on your computer and cell phone;
- If you wish, you can select the option Promote Publication to create an ad with this publication and reach even more people;
- When everything is ready, click Publish. If you scheduled the publication, it will be posted at the chosen date and time.
Ready! Now you know how to schedule your posts on Instagram and Facebook directly through Meta Business Suite. This process makes managing your social networks much easier, allowing you to focus on other areas of your business.
Did you like this tip? Check out more content like this on our blog. Good sales and great publications!