Colors and more colors! Summer is right around the corner and promises to bring a rainbow of shades to brighten up the season's looks. But do you know which colors will be highlighted? We have separated the main ones for you to choose and hit the trend!
But in fact, what should we expect from this summer 23/24
From dopamine glows and sunset hues to basic black and white, this season's key colors are driven by a mix of optimistic energy and the desire for balance and stability. In other words, bright tones, called #DopamineBrights, are still present this season, with the use of colors from head to toe. But don't worry, if you're into soft and classic tones, this palette will have its place too.
It's worth remembering that black, gray and beige remain the main choices for those looking for a minimalist and timeless look. #ModernGoth fashion will be on the fashion radar this time and brings these colors to the everyday catwalk.
Colors to invest in
While the winter season featured an array of vibrant pinks (#HyperPinks), softer tones will begin to stand out. I told the neutral color team not to despair, right?
For those who like color, orange starts to appear more. This tone can be a detail of the look, or a monochromatic production, it also works well with retro florals (#RetroFlorals). Rosa is still a favorite, see? But now, it's worth opting for the full palette, from the softest to the vibrant ones we're already used to.
Blue
Blue has been performing well in the US and UK and remains the best performing color of the season.
The use of Tranquil Blue continues to have a large presence and Cobalt Blue continues to grow on social media (45% in recent months), a favorite among fashionistas. So, invest in Blue!
Green
More intense tones, such as Palm Green, continue to be a key color especially for young people.
Commercial shades of green associated with the environment (such as Olive Oil and Celery Juice) also appear prominently, invest!
Neutral Tones
Neutral colors will play a key role as consumers opt for more versatile, durable and long-lasting colors.
With the resurgence of a focus on practicality and resilience, we will see a growth in basic neutral tones, which connect with changing lifestyle choices around the search for rest and balance.
Okay, now that you know which colors will set the tone for summer 23/24, it's time to put these tips into practice and bring these shades into your everyday life, and not just in clothes, accessories are also part of this trend and are worth investing in!
On the social networks of gas you will find several options to get inspired!
