Did you know that according to a survey carried out by Pinterest, 83% of the platform's users buy a product after seeing it published in their feed? Based on this data, today we will explain what Pinterest is and how this unique social network can be a great opportunity for you to boost your sales.
What is Pinterest
Pinterest is a photo and video sharing social network that stands out for being a place to search for inspiration. With more than 459 million accounts around the world, Pinterest allows its users to search, publish, share and save thousands of references and ideas on a wide range of topics that interest them.
Although it is primarily a social network aimed at individuals, Pinterest can also be used very well by brands, especially if the objective is to get closer to the target audience. After all, some statistics show that 98% of users have tried something they found on Pinterest and 77% have discovered new brands or products on the platform.
How to use Pinterest to benefit your business
Now that you're familiar with Pinterest, check out some strategies that can help you achieve your goals on the social network.
1 – Publish conceptual photos of your products:
Pinterest is a platform used as an inspiration and reference search board, therefore, well-produced and atmospheric photos tend to attract more users' attention. The great benefit of publishing on Pinterest is that you can awaken the desire to purchase your products in users who are looking for references and inspiration.
2 – Fill in all relevant information when publishing your products:
When making a post, make sure to use hashtags, links and all relevant information about your brand on your profile. This will make it easier for those interested in your products to be directed to the point of purchase.
3 – Maintain consistency in publications:
Although Pinterest doesn't require daily updates, as posts continue to appear to users even after months, it's important to maintain consistency in your posts to cultivate a loyal audience. This means maintaining an appropriate frequency of posts and ensuring they are aligned with your target audience's identity and interests.
These are just a few tips on how you can expand your brand's reach within Pinterest. Now that you know the platform, its proposal and how to start your journey on it, how about creating an account for your business?
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