Reseller, I bet you already recognize the gigantic potential of TikTok to grow your business, right?
Being the fourth most used social network in the world, it is very advantageous to be present and understand how to stand out. One of the great tricks is to appear on the famous ‘Para Você’, or ‘For You’ page. Have you heard of her? This is where your content can shine and attract followers.
How about understanding how TikTok's For You functionality works, so you can follow good practices and increase the visibility of your content? Here you will find:
How to appear on TikTok’s “For You”
What is TikTok’s ‘For You’
If you don't know much about the platform, ‘For You’ is located right at the entrance to the application. It's exactly where you see videos as soon as you open TikTok.
The difference between the “Following” and “For You” tabs is basically about the origin of the content you see:
- Following: Shows videos only from users you've decided to follow.
- For you: Shows a variety of videos based on your general behavior in the app.
Portanto, a aba ‘Para Você’ exibe vídeos que o algoritmo do TikTok escolhe para você, com base nas suas interações anteriores, como os vídeos que você gostou, compartilhou ou comentou, além dos tipos de conteúdo que você assiste mais frequentemente. Even if you don't follow these creators, their videos may appear here if TikTok thinks you might like them.
Thus, ‘For You’ is the great differentiator of the TikTok feed, because, although some viral videos appear for almost everyone, each user has a unique ‘For You’, made based on their individual experiences.
“But what’s the point of appearing on ‘For You’?”
Appearing in the “For You” tab on TikTok is great because it means your video can be seen by many people! When your video appears in this tab, it is shown not only to your followers, but also to many other users who may not follow you yet. This increases your chances of gaining more views, likes and followers.
Basically, it's the best way for your content to be discovered by a much larger audience within TikTok.
How to appear on TikTok’s “For You”
Reseller, there is no ‘magic formula’ or ‘recipe’ that guarantees the appearance of your content on users‘ ’For You' page when following a specific step by step. But, the good news is that you can understand more about how the platform's algorithm (set of rules and processes used to organize, select and present content to users) works and follow good practices to try to increase the visibility of your content.
To understand, think of TikTok's algorithm as an intelligent personal assistant that chooses videos to show you based on data obtained while using the platform, such as:
- Your actions: The algorithm captures data on everything you do on the app, such as the videos you watch to the end, the ones you like or share, and the comments you make. If you interact a lot with a type of video, the TikTok algorithm analyzes this behavior and starts to prioritize the delivery of content similar to the ones you interacted with the most.
- Video information: The algorithm also analyzes a combination of factors to understand the content of the video, such as: subtitles, sounds, hashtags and even the quality of the images. This way, it can find other videos with similar characteristics to recommend.
- Your device and settings: TikTok considers things like your device's language, the country you're in, and what type of phone you use to try to guess what might be interesting to you.
- Tendencies: If a type of video, song or challenge is very popular, and based on the data it obtains about you, it can suggest these trends in order to make its recommendations even more assertive.
The algorithm is constantly updated to make video delivery increasingly more assertive. Therefore, based on this, our tip is to apply all the good practices that the algorithm values, which we mentioned above, so that your video has the maximum chance of appearing on the ‘For You’ page.
Did you like to know more about TikTok? Now it’s time to put these insights into your strategies and be even more successful in promoting your pieces!