Did you know that taking advantage of business dates can be the key to boosting your sales and increasing engagement with your customers? Each commemorative date brings with it a unique opportunity to create emotional connections and offer products that meet the specific needs and desires of your audience.
To help you make the most of these opportunities, we've created a complete calendar with the most important trading dates. Additionally, we include valuable tips on how to create engaging and attractive content for each occasion.
commemorative dates of February
02/14 – Valentine’s Day
Create posts suggesting semi-jewelry as romantic gifts. Display matching pairs of earrings and necklaces for couples. Use hashtags like #diadosnamorados and #presentperfeito. Run a promotion “buy one, get one” to encourage joint purchases.
Carnival
Highlight colorful and eye-catching pieces that match the festive spirit of Carnival. Make carnival look tutorials using your jewelry and encourage customers to share their photos with your pieces.
commemorative dates of March
03/08 – International Women’s Day
Encourage customers to buy jewelry for themselves and other important women in their lives. Offer discounts or freebies for combined purchases.
Another interesting idea for this day is to encourage customers who buy from you to record a video with a special message for Women's Day. There are often videos that move and promote a very positive feeling in other women.
03/15 – Consumer Day
Show your gratitude to customers with exclusive discounts and promotions. Share testimonials from satisfied customers and hold semi-jewelry giveaways. Create interactive content, like quizzes and polls, to engage your followers.
A strategy that can also help with your sales on this day is to create a campaign offering 3 promotion options so that your consumers can decide which one they want to have on consumer day, choosing the best option through a survey. This type of action promotes engagement and rapprochement with your potential customers.
commemorative dates of April
04/28 – Free Shipping Day
Offer free shipping on all purchases and advertise this promotion on your social media. Count down and remind customers of the date with daily posts. Create banners and ads highlighting free shipping to increase promotion visibility. Use hashtags like #fretegrátis and #diadofretegrátis.
commemorative dates of May
Mother's Day (second Sunday in May)
Suggest semi-jewels as the perfect gift for mothers. Make videos showing how the pieces can be used on different occasions and create special gift kits. Share heartwarming stories of mothers and children, and encourage customers to leave messages for their mothers. Use hashtags like #mothersday and #giftformother.
commemorative dates of June
12/06 – Valentine’s Day
Promote semi-jewelry sets for couples and offer special gift packaging. Share love stories and testimonials from customers who bought jewelry for their partners. Create a marketing campaign with romantic slogans and exclusive promotions.
commemorative dates of July
07/30 – International Friendship Day
Encourage your clients to refer a friend. Offer discounts to those who make referrals and share posts about friendship. Create content that celebrates friendship and shows how your jewelry can be symbols of this special relationship.
commemorative dates of August
Father's Day (second Sunday in August)
Promote unisex pieces or men's accessories. Show how jewelry can be a special gift for parents.
commemorative dates of September
15/09 – Customer Day
Share stories and testimonials from satisfied customers and create content that celebrates customer loyalty. Run giveaways and contests to increase engagement.
commemorative dates of October
10/12 – Children’s Day
If you have children's jewelry, highlight them. Make fun and colorful posts, and create campaigns that show how children can have fun with their jewelry. Use hashtags like #diadascrianças and #semijoiasinfantis.
commemorative dates of November
Black Friday (last Friday in November)
Prepare irresistible offers and advertise in advance. Make countdowns and posts about upcoming promotions. Create aggressive marketing campaigns to attract more customers and increase sales. Use hashtags like #blackfriday and #ofertasespecials.
commemorative dates of December
12/25 – Christmas
Suggest semi-jewelry as Christmas gifts. Create gift guides and show how the pieces can be used at parties. Create Christmas-themed posts and offer special gift packaging. Use hashtags like #natal and #presentsdenatal.
12/31 – New Year
Share New Year's looks with your brightest jewelry. Make posts with messages of renewal and new beginnings, and create campaigns that celebrate the end of the year. Offer special promotions for the New Year.
With these tips, you'll be ready to take advantage of every date and create content that will delight your customers. Good sales and success!