In the current commerce scenario, the shopping experience is a fundamental part of winning and retaining customers. With one billion monthly active profiles, Instagram, as the fourth most popular social network by number of users, not only recognizes this importance, but also offers an innovative solution to boost sales and increase customer satisfaction: the Shopping tool.
In line with the needs of entrepreneurs, Buy from Instagram emerges as a strategic ally, providing an integrated platform to simplify commercial transactions. Data provided by Meta reveals that 90% of Instagram users follow at least one company on the social network, and a staggering 81% of them use the platform to research products or services. Given this, we can understand that the Shopping tool is not just a feature, but a valuable opportunity for you, the reseller, to maximize your sales and improve the purchasing experience for your customers.
In this article, you will find:
- What is the Shopping tool on Instagram
- Why use the Shopping tool on Instagram
- How to create a store on Instagram
What is the Shopping tool on Instagram
Thinking about yourself as an Instagram user, have you ever had the experience of scrolling through your feed and coming across a store that attracts you, and when you access your profile, you feel the urge to purchase something. However, when completing the process of leaving the feed, clicking on your bio and accessing the brand's website, you lost interest in making the purchase due to the process of inserting the product into the cart and completing payment.
This situation is more common than you might think. Weather has a real impact on our shopping behavior. Research by Akamai, a user experience consultancy, revealed that every second delay in loading a website can result in a drop of up to 7% in sales. After all, whether in a physical or virtual environment, no one likes to wait to be able to make their purchases, right?
This is where Instagram's Shopping tool comes into play. Thinking about our fast-paced lives, Instagram created a way to buy without leaving the store's profile. There, your customers can explore your pieces, whether through videos or photos, and complete their purchase, all on the social network.
The idea is simple: transform discovery into instant purchase. Instagram Shopping allows you to use content from your products, creating a visual and interactive shopping experience.
Your Instagram store is like your virtual corner to sell and share your brand's story. Your consumers and potential customers can explore collections, research products and, best of all, do all this without leaving Instagram.
The biggest benefit of the Shopping tool is that the path from desire to purchase is faster and easier than ever. After all, in the digital age, everything needs to be immediate, without leaving aside the customer experience.
Why use the Shopping tool on Instagram
Making selling your products even easier, Shopping on Instagram provides a unique experience. Imagine being able to create exclusive collections in your store, organizing your pieces by releases, styles or special collections. Furthermore, product detail pages, known as PDPs, are the ideal space to disclose information such as the value of your jewelry, insert engaging descriptions and even display content in which the product has been tagged on Instagram. These pages direct people to your website where they can complete their transactions. But, if you prefer, checking out directly on Instagram is at your fingertips, allowing people to purchase your products without leaving the app.
Within the tool there are also product tags that make it possible to highlight items from your catalog directly in your images and videos, whether in Feed, Reels, Stories. It's that simple: users can click on post tags and find out more about the product.
Even more interesting is the opportunity to expand the reach of your shopping posts. You can easily set up tags in Ads Manager or leverage your existing posts to reach more people.
How to create a store on Instagram
Creating a store on Instagram is simpler than it seems, and we're here to make it even simpler for you. To take this first step, make sure you already have a business account on Instagram, in addition to a Facebook page. To link your store, product catalog or domain to Instagram, it is also essential to be within the accepted market.
Access this link to access a complete guide prepared by Instagram itself. From creating your account to approving your store, each step is carefully detailed to ensure you have a smooth journey.
By following each step, you will be one step closer to transforming your digital presence into a unique shopping experience for your customers. Embark on this journey of possibilities for your store on Instagram!
We hope this content has been valuable to you. Good sales!