Videos have become the new trend on social media, which is why their consumption and demand are growing more and more. According to a survey carried out by Wyzowl (English video marketing company), 66% of consumers prefer to watch video content than to see it in static art.
This type of content provides a great opportunity to generate more engagement for a brand, as through it it is possible to develop a rapprochement with the public, establish an interaction relationship with the consumer and promote a humanized view of the company.
In short, videos are currently essential in content marketing strategies, as they transmit a message directly, easily and are highly attractive. Furthermore, the format of social media content has changed and so has consumer behavior, so it's worth starting to invest in this content format to attract and hold the attention of your audience.
Understand the differences between videos and the reasons to start creating this type of content
If you're still not convinced that videos are the new trend in content marketing strategies, know that, according to research carried out by Why Video, 90% of consumers make a purchase after watching a video.
To understand more about this trend, see some of the reasons to start creating this type of content:
Attractive Videos: As we said previously, consumers currently prefer to consume video content rather than static images and texts, as they are easy and take less time to consume, making it a great strategy for reaching your consumers and keeping their attention.
See an example of an attractive video below:
https://www.instagram.com/reel/CfwigkBA1qV/?igshid=NzNkNDdiOGI=
Videos that convey authority: Sharing knowledge through videos is a great way to gain a consumer's trust, as through it it is possible to convey credibility to a brand.
Below is an example of a video that conveys authority: https://www.instagram.com/reel/Ch4iHASgD5x/?igshid=NzNkNDdiOGI=
Diversification and engagement videos: Videos are great for optimizing performance on social media, as they are extremely versatile for diversifying a feed, for example. In addition, they provide much more interaction with the public, compared to other formats.
See below an example of a diversification and engagement video:
https://www.instagram.com/reel/ChFkOIpAYfO/?igshid=NzNkNDdiOGI=
Great content creation in this format can be crucial for generating leads and finalizing a sale, so this is the ideal time to apply videos to your content strategies.
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