On August 13, 2018, the gas celebrated its 5 years of existence. To celebrate the date, the company prepared a major event focused on further empowering the entrepreneurs who are part of the #MundoGazin.
And to share incredible content, Gazin invited some specific professionals to bring topics such as: marketing and window dressing, as well as a reflection to further stimulate business success.
The themes and speakers were handpicked for this moment. To start the evening, the brothers Caio and Matheus Gazin told a little about the Gazin's history and its entire trajectory of success and overcoming. The entrepreneurs inspired the guests to believe in the potential of the business and to stay focused, rethinking the venture at all times.
“Rethink your business all the time and be very clear about your focus! You can do incredible things in your business, you just need to be focused”, pointed out Caio Gazin.
Continuing the cycle of lectures, Aline Patini, managing partner at Socialtriz Innovation, Regional Director of Brazilian Association of Electronic Commerce (ABComm), publicist and specialist in Strategic Planning, Branding and Digital Marketing, spoke about 5 Tips to make your jewelry business a digital success story.
The strategist showed the importance of the brand having its purpose and also about the entrepreneur knowing his target audience; maintaining transparency and customer relationships. “What is the impact that your company has on the world? What does it exist for? Your audience needs to know how to answer these questions, they need to know you,” she says.
The image of the business was also a topic discussed by the window dressing specialist, Gabriela Begnini Delazeri that She has experience in marketing and sales for large companies in the graphic and jewelry industry. Gabriela guided the importance of a good window, presenting colors, lights and composition in general. “‘Window dressing’ is an art. A concept that must express your brand very clearly, so it is essential to work it in the line of the eyes where your customer will see”, she taught.
All these tips and advice would be worthless if the entrepreneur does not believe in his or her own potential, in his or her own strength. Educator and psychoanalyst, partner-owner of Zaros Business School, responsible for directing work focused on entrepreneurship, Simone Zaros closed the cycle of lectures by moving everyone with reflections on the real power of personal empowerment.
“The first person who needs to believe in you is yourself! To empower yourself is to give power to participate. Empower yourself! Believe yourself! Give yourself a chance!”, he reflected.
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