With Valentine's Day, reflections always come up about the love that must be shown to the other, but very little, or almost never, the love that must be attributed to oneself within a relationship. To project your love onto another person, you must first love yourself.
With this in mind, the gas prepared a campaign, with pieces inspired by this date that celebrates love, but focusing on the importance of self-love within a relationship. The Valentine's Day collection, entitled “SELF-LOVE”, brings classic and timeless pieces, to further enhance female beauty.
“The Valentine's Day collection is always in our planning and, this year, we thought of something special for Gazin's customers. Our idea was to highlight self-love and the importance of feeling good about themselves, so that they can then have parameters to receive love from another person”, explains Caio Gazin, CEO of Gazin.
“In addition, through the launch, we want to exalt the strength of women, show that they can be whoever they want and participate in their empowerment process, based on our accessories”, she adds.
The collection has more than 300 models of diversified pieces designed for all tastes, produced with resin, zirconia setting and chain, and will be launched throughout the month of June.
“Our flagships are the earring in the shape of a mouth and the ‘Necklace Namorados’, composed of two intertwined bodies, thus representing love”, says Caio Gazin.
In addition, for the collection's launch campaign, Gazin chose a model that reflects the image of a free and empowered woman.
“We brought in Adriana Ramos, Gazin's new ambassador, and we started this partnership with the Valentine's Day collection. Adriana represents the embodiment of self-love, which is our main message and which we want to take to all women, through our pieces”, concludes Caio Gazin.
Be sure to follow the news of this inspiring and passionate campaign, on Gazin's platforms.