You blinked and Mother's Day is already here. The commemorative date is the second best for commerce, including semi-jewelry. It is only behind Christmas. If you are a Gazin reseller, you need to hurry and prepare for this period of assertive sales.
Just to give you an idea, according to a survey by Opion Box Institute, 8 out of 10 Brazilians, plan to give someone a gift on Mother's Day. In fact, in March, Radar Simplex showed the date at the top of the ten most searched terms on the internet.
And when we talk about gifts, Fashion and accessories top the list, with 52% of consumers' purchase intent. Most of those who plan to buy on Mother's Day, will spend between R$50 and R$200, with credit card being the preferred payment method for 72% of consumers — Pix will be used by 24% of those surveyed. When it comes to researching offers, 42% prefer websites or e-commerces, while other 33% opt for physical stores.
For consumers, good prices and promotions are the most important points when choosing where to buy (64%), followed by store or brand recognition (11%).
According to the National Confederation of Shopkeepers and Credit Protection Service, last year, commerce moved about 33 billion. The expectation is that this number will increase this year.
In the face of the market, you need to prepare yourself to increase your profitability and attract consumers. Investing in personalized pieces for Mother's Day, which add value and exclusivity to your brand, is essential. Here at Gazin, for example, we have prepared the Marília collection , with exclusive pieces for this date. There are earrings, necklaces, bracelets and rings, which guarantee assertiveness of sale.
In addition, plan to take care of your business with a closer look at promotions. Think about promotions, special conditions, and abuse social networks to promote your brand. To help you, and thinking about your business, we made an article with 05 tips to sell more on Mother's Day
And be sure to check out the details of our collection: https://gazinsemijoias.com.br/produtos/colecoes/marilia
Get ready, plan, enjoy this date and happy selling!