Do you want to know which are the best business books for entrepreneurs in Caio’s view? gas, CEO of Gazin Semijoias? Read and get inspired!
If you sat at the table with Bill Gates, Walt Disney and Steve Jobs, do you know what the biggest piece of unanimous advice the three of them would give you would be? That reading is the number 1 way to learn!
Those who read, write better, communicate better, position themselves more appropriately, increase creativity and stimulate specific areas of the brain.
If you want to become a successful entrepreneur you need to involve reading and learning in your routine. Even if it's little. Even if you read 10 pages a day. Get started!
Get inspired by stories of people who have already been at the same stage as you: starting to build and position brick by brick to create something bigger: your success and your financial freedom.
In this article you understand the benefits that reading provides to our brain and the importance of stimulating it. Furthermore, you need to learn from someone who truly understands the semi-jewelry segment and someone who is passionate about business books.
Caio Gazin, CEO of Gazin Semijoias, presents, in unpublished material, which are the 5 best books for entrepreneurs that he has ever read.
Practical and real stories that will inspire you and, certainly, awaken the habit of reading in you so that it becomes a pleasurable activity of self-knowledge, and not an obligation.
Stay with me and continue reading this article. Something will definitely awaken inside for you to achieve your maximum potential as a successful entrepreneur!
Reading needs to become a habit
“The habit of reading has a proven relationship with a better quality of mental health. Reading, as it involves imagination, mentalization, anticipation and learning (we always learn, at least, new words), works as an ‘exercise’ for the human brain. Despite not being a muscle, our brain needs to be stimulated.”.
Who says this is the renowned researcher, professor and scientist from Brain Institute (InsCer), Augusto Buchweitz.
The teacher also highlights that different parts of the brain are awakened according to the theme of each story presented, in which different feelings manifest themselves in forms of behavior and sensations.
“When reading suspense stories, for example, brain activation is directly related to the reader's experience. The readers who reported being more involved with the narrative were the same ones who had greater activation of a brain circuit, which involves trying to anticipate what will happen (future inferences)”, states.
Research carried out by the University of Sussex states that reading helps reduce stress levels by up to 68%. During the study, the subjects analyzed reduced their heart rate and relieved muscle tension.
In other words, reading, in addition to being an excellent brain exercise, is a great “natural tranquilizer”. If you want to become a great entrepreneur, you can focus your reading on business books that bring valuable lessons and insights for entrepreneurs and courageous people who seek to transform their lives through entrepreneurship.
Below you can find out which are the 5 books that transformed the life, vision and career of Caio Gazin, CEO of our company. Remembering that these are just references, like a guide that points the direction, but you can follow your own path and discover your own tastes in reading.
The 5 best business books for entrepreneurs by Caio Gazin
“Many people think that entrepreneurship is something that is born ready-made. I think there are a lot of people who are born ready-made, who have been born entrepreneurs since they were children, but entrepreneurship is trained.”.
It was with these words that Caio Gazin began an exclusive interview given especially to you who are reading. He emphasizes that whether for a woman or a man, regardless of gender, age, social class, it is possible to undertake.
1- Book: Value Generation | Flavio Augusto
“One person I follow and really like is Flavio Augusto and your book Value Generation. There it shows a guy who left the favela of Rio de Janeiro and literally conquered the world. Today he owns the Wise Up, he has soccer team, In short, he really showed that through entrepreneurship you can achieve many things.”.
Caio highlights that he highly recommends this book and believes that any and every entrepreneur needs to read this type of content in order to seek inspiration, motivation and prove to themselves that entrepreneurship is born anywhere there is courage and passion for undertaking.
2- Book: Inflection Point | Flavio Augusto
Continuing the resounding success of “Generation of Value”, the Inflection Point arrives to help those who want to discover their own path. This is that moment, that important moment in which you need to make big decisions, since your life can take completely opposite directions depending on the path you choose.
Caio states that: “This book is extremely interesting to read. Flávio Augusto is a great entrepreneur and certainly serves as an example for everyone who wants to start a business. Read it!”.
3- Book: Double your profits | Bob Fifer
Bob Fifer is an important North American CEO who in his work “Double your Profits” brings valuable and important lessons for entrepreneurs who want to start making more money in their business.
“This is a book for later. After the person starts entrepreneurship, they need to read this book. It is a manual on how to really focus on profit, improve some routines that we end up not doing and are simple, but that generate great results in the end” (Caio Gazin).
More important than making money, you need to make your business work for you, so that you can achieve financial freedom, that is, the freedom to travel more, change cars, invest in your children's studies, in short, make your biggest dreams come true without compromising your fixed income.
4- Book: Big Dream | Cristiane Correa
This is the story of how Jorge Paulo Lemann, Marcel Telles e Beto Sicupira they revolutionized Brazilian capitalism and conquered the world. In the last five years they have bought world-renowned giants: Budweiser, Burger King and Heinz. All this in an absolutely discreet way, trying as much as possible to stay away from the spotlight.
“The management formula they developed, followed fervently by their employees, is based on meritocracy, simplicity and the incessant search for cost reduction. A culture that is as efficient as it is ruthless, in which there is no room for mediocre performance. On the other hand, those who bring exceptional results have the chance to become partners in their companies and make a fortune. Big dream It is a detailed behind-the-scenes account of the trajectory of these businessmen since the founding of Banco Garantia, in the 1970s, to the present day.” (Hail).
5- Book: Power Hunger – The True Story of the Founder of McDonald’s | Ray Kroc
“There is a huge lesson in entrepreneurship on how to create a business, what to do for the business and success stories that can be created within this”, is Caio’s opinion on the book which was adapted into a film and which you can watch on Netflix.
This work shows the true story of the beginning of McDonald's, when it was just a small family diner, until it became the empire as we know it today.
Ray Kroc, owner of the chain, shows that there is no right age to start a business. He himself was a 52-year-old man unhappy with his job and who had already failed several businesses before revolutionizing the fast food market. It's an inspiring story!
Bonus: miniseries for future successful entrepreneurs
If you haven't watched the Madam CJ Walker, stop reading and go watch now! (Just kidding, you can finish reading). This is a real biography that Netflix produced about the life of the first black woman to become a millionaire in the United States in her own right: Madam C.J. Walker.
“Every woman needs to watch this series. It's about a story of great success and difficulty, of a lot of struggle and it's a real story. It really shows the power of a woman at a time of much more prejudice, as she was a black woman in difficulty, poor and, relatively, ‘ugly’... So this shows how much power women really have and very great power.” (Caio Gazin).
The entrepreneur compares the character's reality with the reality of female entrepreneurs, reinforcing that when the product is good, it becomes easy to sell. You just need to learn how to do it and show it the right way.
Furthermore, he focuses on how important insistence is: “You need to persist to make things happen. There are a lot of people who give up at the first no. And I always say that when you have a no, you know a way to not sell it. So stop insisting on that way and create other paths that you can follow to achieve your goal.”
Now that you understand the importance of reading as a way of exercising your brain and you know the 5 best business book recommendations for entrepreneurs by Caio Gazin, it's time to seek knowledge and be inspired by the biggest success stories out there.