For any business, big or small, the quality of the photos and videos you publish, whether on your social networks or online catalog, plays a very important role in your sales, as they work as a virtual showcase. It is through these images that your customers have their first impression of what your brand has to offer.
Considering the preference for investing in an iPhone for content capture, due to its good camera quality and settings for this task, in this article, we will explore some essential tricks and settings to optimize your iPhone, allowing you to get the most out of its photographic capabilities and further maximize your digital presence!
Camera Menu
First, to access basic settings for your photos, such as format, flash, filters, timer, among others, you need to activate your camera's menu. To do this in “photo” mode, between the flash and Live Photos icons, there is an arrow ↑. Click on it to access these settings.
Resolution of videos
To change the resolutions of your videos is very easy, just enter your camera, click on ‘video’ and in the top tab – next to the recording time counter – click and ‘HD’ to switch between HD or 4K.
You can also click on the number next to it to select the desired FPS (frames per second) between 24,30 or 60. Or to disable the automatic FPS option, just go to ‘Settings’ → ‘Camera’ → ‘Record Video’ → ‘Auto FPS’ → Off.
In addition to this tip, here's a trick, if you want photos in 4K – resolution that is not available in some settings of the ‘photo’ action of some less recent iPhones, select the 4K mode in the video and press the button to record, without stopping the recording, drag the ball to the right and take your photos.
Framing grid
The camera grid is like an imaginary table that appears on the screen when you take a picture. This “table” has horizontal and vertical lines that divide the image into parts and it can help you with some tricks, such as:
- Rule of thirds: Imagine that there are two horizontal and two vertical lines, dividing the image into nine equal parts. Where these lines meet are important points. Place the main elements of your photo at these points or along these lines for a more beautiful photo.
- Leveling: If the horizon in your photo isn't straight, you can use these horizontal lines to help make it look right. If what you're taking a photo of is tilted to one side or the other, you can try to align that with the vertical lines.
- Outlook: Sometimes when we take pictures of tall buildings, they appear to lean inward. The grid can help correct this by making the vertical lines of the buildings straighter.
To activate this grid on your camera, just follow this step-by-step: ‘Settings’ → ‘Camera’ → ‘Composition’ → ‘Grid’
‘Action camera’ mode’
If you happen to need to take a photo on the go, just activate the ‘burst mode’. To do this, access your camera, activate the photo mode and slide the photo capture button to the left.
This way, you'll start taking a series of images and see a counter with the number of photos captured. Use this mode in moments of fast-paced action.
Portrait mode lighting
“Portrait mode” is an iPhone photography option that simulates the blurred background effect. Here, you can choose from several lighting options that give you the appearance of having been captured in different light conditions. You can find Portrait mode on the left side of the “Photo” option, and its illuminations are available in the drop-down menu. Just select the one you prefer.
Blur Intensity
Still in portrait mode, in addition to adjusting what type of lighting you can create, you can also choose the type of blur of the background of your photo, whether more intense or lighter.
To do this, access the portrait option and click on the ‘f’ that will appear at the top of your screen. This way, a blur ‘depth’ meter will appear under your screen. Just drag to the side to increase or decrease it.
These are some tips and tricks for you to further enhance your photography skills, but if you want to dig even deeper, go to this guide from Apple where you will find some ‘Advanced Adjustments’ options for your camera.
We hope this content has been valuable to you, now just put the tips into practice and take good photos!