Do you want to know which are the best business books for entrepreneurs in Caio’s view? gas, CEO of Gazin Semijoias? Read and get inspired!
If you sat at the table with Bill Gates, Walt Disney and Steve Jobs, do you know what the biggest piece of unanimous advice the three of them would give you would be? That reading is the number 1 way to learn!
Those who read, write better, communicate better, position themselves more appropriately, increase creativity and stimulate specific areas of the brain.
If you want to become a successful entrepreneur you need to involve reading and learning in your routine. Even if it's little. Even if you read 10 pages a day. Get started!
Get inspired by stories of people who have already been at the same stage as you: starting to build and position brick by brick to create something bigger: your success and your financial freedom.
In this article you understand the benefits that reading provides to our brain and the importance of stimulating it. Furthermore, you need to learn from someone who truly understands the semi-jewelry segment and someone who is passionate about business books.
Caio Gazin, CEO of Gazin Semijoias, presents, in unpublished material, which are the 5 best books for entrepreneurs that he has ever read.
Practical and real stories that will inspire you and, certainly, awaken the habit of reading in you so that it becomes a pleasurable activity of self-knowledge, and not an obligation.
Stay with me and continue reading this article. Something will definitely awaken inside for you to achieve your maximum potential as a successful entrepreneur!
Reading needs to become a habit
“The habit of reading has a proven relationship with a better quality of mental health. Reading, as it involves imagination, mentalization, anticipation and learning (we always learn, at least, new words), works as an ‘exercise’ for the human brain. Despite not being a muscle, our brain needs to be stimulated.”.
Who says this is the renowned researcher, professor and scientist from Brain Institute (InsCer), Augusto Buchweitz.
The teacher also highlights that different parts of the brain are awakened according to the theme of each story presented, in which different feelings manifest themselves in forms of behavior and sensations.
“When reading suspense stories, for example, brain activation is directly related to the reader's experience. The readers who reported being more involved with the narrative were the same ones who had greater activation of a brain circuit, which involves trying to anticipate what will happen (future inferences)”, states.
Research carried out by the University of Sussex states that reading helps reduce stress levels by up to 68%. During the study, the subjects analyzed reduced their heart rate and relieved muscle tension.
In other words, reading, in addition to being an excellent brain exercise, is a great “natural tranquilizer”. If you want to become a great entrepreneur, you can focus your reading on business books that bring valuable lessons and insights for entrepreneurs and courageous people who seek to transform their lives through entrepreneurship.
Below you can find out which are the 5 books that transformed the life, vision and career of Caio Gazin, CEO of our company. Remembering that these are just references, like a guide that points the direction, but you can follow your own path and discover your own tastes in reading.
The 5 best business books for entrepreneurs by Caio Gazin
“Many people think that entrepreneurship is something that is born ready-made. I think there are a lot of people who are born ready-made, who have been born entrepreneurs since they were children, but entrepreneurship is trained.”.
It was with these words that Caio Gazin began an exclusive interview given especially to you who are reading. He emphasizes that whether for a woman or a man, regardless of gender, age, social class, it is possible to undertake.
1- Book: Value Generation | Flavio Augusto
“One person I follow and really like is Flavio Augusto and your book Value Generation. There it shows a guy who left the favela of Rio de Janeiro and literally conquered the world. Today he owns the Wise Up, he has soccer team, In short, he really showed that through entrepreneurship you can achieve many things.”.
Caio highlights that he highly recommends this book and believes that any and every entrepreneur needs to read this type of content in order to seek inspiration, motivation and prove to themselves that entrepreneurship is born anywhere there is courage and passion for undertaking.
2- Book: Inflection Point | Flavio Augusto
Continuing the resounding success of “Generation of Value”, the Inflection Point arrives to help those who want to discover their own path. This is that moment, that important moment in which you need to make big decisions, since your life can take completely opposite directions depending on the path you choose.
Caio states that: “This book is extremely interesting to read. Flávio Augusto is a great entrepreneur and certainly serves as an example for everyone who wants to start a business. Read it!”.
3- Book: Double your profits | Bob Fifer
Bob Fifer is an important North American CEO who in his work “Double your Profits” brings valuable and important lessons for entrepreneurs who want to start making more money in their business.
“This is a book for later. After the person starts entrepreneurship, they need to read this book. It is a manual on how to really focus on profit, improve some routines that we end up not doing and are simple, but that generate great results in the end” (Caio Gazin).
More important than making money, you need to make your business work for you, so that you can achieve financial freedom, that is, the freedom to travel more, change cars, invest in your children's studies, in short, make your biggest dreams come true without compromising your fixed income.
4- Livro: Sonho Grande | Cristiane Correa
Essa é a história de como Jorge Paulo Lemann, Marcel Telles e Beto Sicupira revolucionaram o capitalismo brasileiro e conquistaram o mundo. Nos últimos cinco anos eles compraram gigantes conhecidas mundialmente: Budweiser, Burger King e Heinz. Tudo isso de forma absolutamente discreta, tentando ao máximo ficar longe dos holofotes.
“A fórmula de gestão que desenvolveram, seguida com fervor por seus funcionários, se baseia em meritocracia, simplicidade e busca incessante por redução de custos. Uma cultura tão eficiente quanto implacável, em que não há espaço para o desempenho medíocre. Por outro lado, quem traz resultados excepcionais tem a chance de se tornar sócio de suas companhias e fazer fortuna. Sonho grande é o relato detalhado dos bastidores da trajetória desses empresários desde a fundação do banco Garantia, nos anos 70, até os dias de hoje.” (Saraiva).
5- Livro: Fome De Poder – A Verdadeira História Do Fundador Do McDonald’s | Ray Kroc
“Existe uma lição de empreendedorismo muito grande de como elaborar um negócio, o que fazer pelo negócio e histórias de sucesso que podem ser feitas dentro disso”, é a opinião de Caio sobre o livro que foi adaptado em filme e que você pode assistir na Netflix.
Essa obra mostra a verdadeira história do início do McDonald’s, quando era apenas uma pequena lanchonete familiar, até se tornar o império como o conhecemos hoje.
Ray Kroc, dono da rede, mostra que não existe idade certa para começar a empreender. Ele mesmo era um homem de 52 anos infeliz com o seu trabalho e que já tinha quebrado vários negócios antes de revolucionar o mercado de fast food. É uma história inspiradora!
Bônus: minissérie para futuras empreendedoras de sucesso
Se você ainda não assistiu à Madam CJ Walker, pare essa leitura e vá assistir agora! (Brincadeira, pode acabar de ler). Essa é uma biografia real que a Netflix produziu sobre a vida da primeira mulher negra a se tornar milionária dos Estados Unidos por próprio mérito: Madam C.J. Walker.
“Toda mulher precisa assistir essa série. É sobre uma história de muito sucesso e dificuldade, de muita luta e é uma história real. Mostra realmente o poder de uma mulher numa época de muito mais preconceito, pois ela era uma mulher negra com dificuldade, pobre e, relativamente, ‘feia’ … Então isso mostra o quanto realmente as mulheres têm poder e um poder muito grande”. (Caio Gazin).
O empreendedor compara a realidade da personagem com a realidade de mulheres empreendedoras, reforçando que quando o produto é bom, se torna fácil de vender. Só precisa aprender a como fazer isso e mostrá-lo do jeito certo.
Além disso, ele enfoca o quão importante é a insistência: “Você precisa persistir para que as coisas aconteçam. Tem muita gente que desiste no primeiro não. E eu digo sempre que quando você tem o não, você sabe uma maneira de não vender aquilo. Então pare de insistir naquela maneira e crie outros caminhos que você pode seguir para alcançar seu objetivo.”
Agora que você entendeu sobre a importância da leitura como forma de exercitar o cérebro e já sabe quais são as 5 melhores indicações de livros de negócios para empreendedores por Caio Gazin, chegou a hora de buscar conhecimento e se inspirar com as maiores histórias de sucesso que existem por aí.